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B2B Examples Digital Marketing Tips

Having an internet marketing business is a great way to be independent and have a secure source of income. It can be started up with very little money, and really the only resource required to keep it running and be successful is your own time and dedication. Despite the advantages of having such a business, countless people find themselves getting frustrated and throwing in the towel, so they do not find the success they were hoping for.

Keep Your Internet Marketing Business Fresh

If you want to be successful on the internet, one of the important things you will need to do is Keep Your Inter Marketing Business Fresh. Most people will throw up their website and then let it sit, maybe poking it once a week or so. This is why they fail. The internet is an ever-shifting market, and if you are not constantly working your business, it will fall behind and fail.

Now, just to be clear, I am not saying you need to spend all day every day working on your website. That is a selling point about working online, and you do not have to work all that much to keep it rolling. Just work an hour or two every day to keep it going; that is all it needs.

By working your website every day, you provide new and fresh content, and this, in turn, makes the search engines happy. By Keep Your Inter Marketing Business Fresh, you keep it high in the rankings. Google and other search engines look for certain criteria to determine what page your website should land on when someone searches for related terms.

That is referred to as Search Engine Optimization. SEO, again, looks for a variety of things but most importantly is just keeping your website active and loaded with new, unique, and fresh content. If you just let it sit, the search engines would bump your website down and down until it ends up on page 100, and who is going to find it then?

Google is constantly updating its software to help the user find what they are looking for, but this also means it requires you, the website owner, to be on your toes and always adapting. Even if you were going well before, an update could absolutely wreck you. So if you want to Keep Your Inter Marketing Business Fresh, the absolute most important thing to keep in mind is to always be aware of what Google is doing.

You need to keep tabs on what the current software requires of your website, and you need to keep on the lookout for updates. Many businesses have gone under because an update decided their website was not doing what needed to be done and ended up bumping them down to lower pages.

By keeping your eyes on Google and always working to abide by their rules, you can ensure that no matter what happens, you can keep your website on the top pages and get a consistent flow of traffic, which in turn means a consistent flow of money.

What Is Hot For Internet Marketing Business Today

If you aren’t sure what is hot for the internet marketing business today, I have one word for you: Panda. You may have heard people doing a lot of talking about Panda lately, and if you aren’t sure what it is, I will help you out. In this article, I will explain what Panda is, whether it is a good or bad thing, and what you need to do with your business to make Panda work for you.

Panda is an algorithm update by Google. It was actually implemented in early 2011, and it sent many people into a tailspin. There has been much written about in regards to Panda, and, as you can imagine, not all of it has been accurate.

For this article on what is hot for the internet marketing business today, I want to start with the basics, so if you’re not sure what an algorithm is, it is basically just the computer program that Google uses to define how websites will be ranked.

I’m sure you know that there are millions of sites online and more every day. All the search engines want to make sure that when you and I go to the search engine to find information on some product or service that we get just what we are looking for. They want our results to be as spot-on as possible. To that end, they are always tweaking their algorithms.

For us as internet marketers, these tweaks aren’t really a bad thing; it just means that we need to stay up to date, and we may need to make some changes to our sites and the way we do things, so we don’t lose any of our rankings.

One of the biggest things that came out of the Panda update was the way that people did article marketing. It was common practice that people would find a list of keywords associated with their niche market, write a bunch of fairly generic low-quality articles (or have them written for them) and submit them all over to these huge sites called article directories.

The problem, at least according to Google, is that the majority of these articles were repetitive with little new information being presented, and these huge article directories had millions of them.

That was a no-no as far as Google was concerned. For that reason, many of these article directories suddenly found themselves on page 512 instead of page one. As a result, their traffic went from a raging river to a trickle virtually overnight.

Scary, right? But it isn’t all bad, and it isn’t the death of article marketing. You just need to learn how to do it better. Today the articles need to be longer for one thing. They should be at least 700 words long.

But that’s still not enough; they must also be relevant to the topic at hand, they shouldn’t be loaded up with mindless keyword phrases, and they must be well written.

You should also make changes right on your website too. Add new content regularly and follow the same quality guidelines I just spelled out. In addition, don’t make your site all about keyword-optimized content but rather just focus on a topic. If your site is about dog training, make that your focus when creating your content.

For example, don’t get so caught up on a bunch of mindless keywords: dog training for German Shepards, Dog Training for Rottweilers, Dog Training for Poodles, etc.

Instead, go for topics like the best dog collars for dog training, should you use treats for dog training, how long does it take to train a dog, etc. See the difference? These are topics, not just keywords.

So, that is what is hot for the internet marketing business today. Follow these simple tips, and you shouldn’t have to be afraid of the big bad Panda.

Small Business Internet Marketing Techniques

Small business internet marketing isn’t just advertising anymore. It used to consist of purchasing ads in various places and then purchasing specific types of ads when the internet exploded. Now the difference between advertising and marketing has become very clear. Advertising is something you do that’s very passive.

Yes, you’ll use specific language in any advertising space you purchase to try to entice people to click and buy, but once you’ve put the ad in place, it’s there, and it’s not going to change. Even pay-per-click advertising falls into this more passive category.

But with many of the techniques of small business internet marketing, the things you do are far from passive. If your search engine optimizes your website, that might seem passive because once you do it, it’s done. But that’s not true.

As you add new pages to your website, you do more tweaking and changing. You’ll use new keywords and different keywords in different areas. Sure, if you use banner ads, you’ll change them from time to time, but it’s still much more static than almost any other type of marketing you can do.

And unless you have a huge advertising budget, those static ads like banners and pay-per-clicks probably aren’t going to garner you many sales. It’s the dynamic methods of small business internet marketing that are going to bring people to your website and keep them coming back.

And when they keep coming back, they’re once again faced with the things you offer. It can take a person 6 or 7 times seeing an offer before they’re inclined to buy, so the more you get them at your website, seeing your products and services, the more likely it is you’ll make a paying customer out of them.

The most efficient, active method of small business internet marketing that’s guaranteed to let you make frequent contact with your target market is an opt-in mailing list.

You can offer some information, a discount, or an ongoing thing like a 5-day course in something relevant to your site to get people to sign up for the mailing list. Once they’ve done that, you have their permission to send emails that will contain links and sales language designed to get them to go to your website and buy.

You won’t want to just start sending ads every day. Come up with something that the people who found your website were probably looking for.

If your small business internet marketing plan makes it likely that people will come across your website when looking for ways to keep aphids off of houseplants, for instance, then offer a 3- 5- or 7- day email “course” about how to take care of African violets or how to keep houseplants healthy in less than ideal conditions.

B2B Examples Digital Marketing Tips

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B2B Examples Digital Marketing Tips

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