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Google Certified Digital Marketing Program

Every small web business owner knows that the key to a successful marketing campaign is leading. Without leads, your marketing campaign will fail, and you stand to lose thousands of dollars in marketing dollars as a result. There is no need to worry since there are ways to get free leads for your small business. 

Generating Leads With PPC Marketing

One great way for you to gain leads for your small business is to submit articles to some of the many article sites available on the internet today. Write on topics that you both know and understand. Make your content appear that you are a professional on the topic. Make your article both short and easy to understand. Also, be sure to place your PPC link at the bottom of your article. 

This is one of the most popular ways small business web owners create free leads for their PPC marketing campaigns. Submitting articles is not hard work, but it will take some time to do careful research on the topic that you are writing on. You do not want to put false information into your article. 

Another excellent way for you to gain free leads for your PPC campaign is to create a blog. A blog is almost a live journal that everyone in the internet world can come and read. Here you can write on a topic that you have expertise in. It is best to write your articles based on a certain group of people towards which you are gearing your marketing campaign. 

 When you are creating your blog, an important thing to remember is that there are no errors before you post. Errors will turn your readers away and think less of you as an expert on the subject. Also, a good practice is to put your PPC advertising link in the signature line of your blog. 

You can also create free leads by using viral marketing. Viral marketing is very simple to use. All you have to do is create a signature line containing your PPC marketing advertising link in every email you send. This is great if you are sending out a bulk mailer. 

If your reader finds the information interesting, they will probably send it along to their friends and family with your signature line included. If you stop and think about it, you have the potential of receiving thousands of free leads with just one simple signature line. 

There are several other ways that you can generate free leads with your PPC marketing campaign. The best way to help your business grow is to learn where to generate free leads and how you can use your PPC marketing when generating these leads. 

Adsense Blogging Tips

It doesn’t matter what type of blog you have or want to have; you can blog about virtually anything under the Sun and still have the potential to make money. How? Easy, start AdSense blogging. Don’t let the term scare you off, and it’s quite easy. All you have to do is sign up for Google’s Adsense program for free, and they will place ads directly on your site for products and services related to your site. When someone clicks on one of the ads on your site, you will get paid. 

Now I want to make sure that you have realistic expectations. The amount of money you can earn will vary dramatically based on the topic of your blog. If your blog is about something that is hugely popular and many people will pay money to buy ads for that topic, you’ll make more with every click. On the other hand, if your blog is about something a little more obscure, each click will earn you considerably less. 

No matter how popular the topic of your site is or how much Google will pay you for each click, you will need much traffic if you want to make much money. Please don’t expect to put some ads on your blog and retire from your full-time job. In most cases, that won’t happen. What can, and often does, happen is that you’ll make some extra money every single month just by doing what you’re already doing… blogging. 

If you want to increase your earning potential, there are a few things you can do to optimize your Adsense revenue:

  • 1. Get more traffic.  There are many ways you can do that, and the processes can be as simple and free or as advanced and technical as you like; it depends on whether you are online to make a living or just online to have some fun and making some extra cash is just a bonus. For the most part, more traffic to your site equals more money from Adsense. 
  • 2. Leverage your money-making potential by setting up many blogs.  If you have ten blogs and each makes just $10 a month, that comes out to $100 a month. That’s $90 more a month than you would have made with just one blog. True, you won’t get rich on it, but again, it’s more money in your pocket for doing what you are already doing… not bad. Now, don’t let the idea of having multiple blogs scare you off; there are easy ways you can automate the system to make it very easy to build your own ‘blog empire.’ If you want to make a full-time income online, that’s one of the best ways to go. 

Adsense blogging is a simple and easy way for anyone to make a little extra cash online. Just by going to Google and signing up for AdSense, you can make money on your blog. And for those of you that want to make a full-time living online, there are many ways you can leverage the power of your ads to ramp up your earning potential. The bottom line is that it’s all up to you and what you want to accomplish with your blog.

Adsense Conversion - It is All in the Keywords

Most online marketers are familiar with Google Adsense, which is a Pay-Per-Click (PPC) service. Every time someone clicks on an Adsense advertisement on your blog or website, you are paid a portion of the revenue Google collects from the advertiser. But do you know how it all works and how you can make more money with it? How is your Adsense conversion? 

How well you do with Adsense all depends on how well you are using your keywords. All you need to do is find the keywords that bring in more revenue per click. Sounds simple enough, but you need to do a little research to get these keywords. 

While getting much traffic will get more impressions of your Adsense ads, you also want to get more clicks. There are several things that you can do to increase clicks. First of all, make sure that your ads are placed in a prime location where visitors will see them. 

Next, make sure you don’t have too many other links on your pages that visitors might be tempted to click on rather than the Adsense ad. You can also change the graphics/style of your Adsense ads to make them more appealing to the eye and to fit better along with your blog or website theme. 

But the real determiners of your Adsense conversion are the keywords that you use. One reason Adsense is so popular is that you aren’t just randomly shooting your ads to millions who don’t care what you are promoting. Your conversion rates will increase when you can customize an ad for your target audience based on where they find the ad and what they are interested in. 

Google can evaluate what your site visitor would be interested in based on the content/keywords that your website/blog contains. When used correctly, this can be more powerful and effective than the biggest, loudest, most popular commercials on television.

It’s important to keep in mind that the costliest clicks are not necessarily the best conversion. Although you can find some keywords that pay $40 to $50 per click, you won’t earn very much if no one clicks on them anyway. 

So, it’s better to seek out the keywords and keyword phrases that people are often clicking on. There are many free tools that you can use to find these words. Google Trends or the Google Adwords Keyword Tool are just a couple.  

Just as important is finding the highest-converting keywords. Your goal is to find the keywords that effectively balance the quality of the keyword (in terms of offering a decent payout per click) and a high possibility that people will click on it. When you hit that right optimized balance, your Adsense conversion rates will increase dramatically.

Google Certified Digital Marketing Program

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Google Certified Digital Marketing Program

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