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Link Building in SEO Secrets

Consider this your Link Building 101 article about what link building is and the basics of how to do it. With SEO (Search Engine Optimization), getting incoming links still plays one of the most important roles. Links from other sites to your site(s) represent one way for the search engines to determine that your information is reputable and trustworthy. If others are linking to your site, then it must be good, right?

The Basics on Building Links Link Building 101

So, how can you build good links to your site? There are hundreds of ways to do this. But it all starts with quality. Whatever information or services you are offering on your website must be valuable to visitors. This will ensure that you gain links organically because of your great content as you use other techniques to push the linking along a little bit. And quality includes being grammatically correct as well. One of the easiest ways to diminish your credibility is to fill up your site with spelling, punctuation, and grammar errors. If you aren’t all that brushed up on your grammar, get the help of someone who is.  

Make your site personal if it fits the look and feels you want to achieve. Most people like to know who they are dealing with, even if it’s on the web. It helps put a picture and a relatively descriptive “About” or “Bio” page in your content. 

Write some content with specific numbers in the titles like “10 quick ways to. . .”, “20 tips on . . .”. People love this kind of information, and lists like these are great resources to link to from other types of articles. 

Make a list of experts in your field. If you create a list and explanation along with each one, these people might link over to you from their well-established sites. 

Use Pay Per Click (PPC) advertising. This is a great way to get very targeted links to your site. You choose what you want them to be because you choose the keywords that you are advertising. 

Another tried and tried a method of link building 101 is to submit your site to the web directories that allow free submissions. Of course, you can submit your site to paid directories, but again, you need to make sure that they are of high quality and updated.

And here are some of the easiest ways to get links to your website. Ask and answer questions on Yahoo Answers or Google Groups or post a free ad on Craigslist. Your comment will link to your website or blog. These are all free and all fairly quick and easy.

Be social. By commenting on other people’s blogs or websites, you get more attention drawn to your own. 

One of the main things to avoid when building your links is spam. Don’t be over-promotional or over-self-centered in any of your strategies. This will only backfire. 

Hopefully, this Link Building 101 has served you as an introduction to getting more links to your site. 

Why You Need To Know Link Building Basics

If you have any business online, you need to understand link-building basics. First of all, you must accept that, yes, you will need to get incoming links to your web content (whether it’s a blog or website) for you to start getting pure web search traffic. Here are some ways to get links to your site.

Article submission is one very effective method. If you can create a quality article that’s approximately 500 words long and submit it to the many article directories, you will be getting lots of inbound links before long. The keyword is “quality” – the better the article, the more valuable it is to your audience, the more this will work for you.

Directory Submission is another one of the easier link-building basics. There are more link directories online than you can imagine. All you have to do is find the most popular ones and submit your site. Some are free, and some will charge a fee. If you pay a fee, make sure that the site has a high google ranking and gets a good deal of traffic.

Try social bookmarking. Using the social bookmarking sites StumbleUpon, Digg, and Technorati (there are hundreds more to choose from) is a great way to get links to your site. Just register and submit your site or articles for people to bookmark. This gains you more popularity and more links.

Another method is to use offline advertising. With more and more people becoming “net saavy” and, more specifically, “net business saavy,” you can start to stand out by focusing on the offline world. Go to conferences or conventions in your industry and hand out your business cards. Once you start building relationships with people in person, it’s much easier for you to get them to see what you’re up to on the Internet. You can take this one step further and interview some people who are key in your industry. If you can manage to get a hold of an expert and who is not usually very public with their answers, you’ve hit the jackpot.

Giving away stuff is another way to get people to link to your site. Hold a contest to get the interest of others or, even better, build an online tool collection of the sorts of instruments that people need. An example of this is a mortgage calculator. . .you get the idea. You can come up with your ebook and offer it for free in exchange for feedback about your site. You can offer free samples of a product that you sell or promote. Again, there are lots of ways to shape this concept to fit your business and site.

Hopefully, you’ll start to use some of these link-building basics to gain more incoming links to your web content.

How to Obtain a Link Building Blog?

Do you have a link-building blog? If not, this is a good time to start putting together a strategy that will get you consistent incoming links to your blog. Incoming links and internal links are extremely important for getting your site ranked highly in the search engines, so it’s something that you’re going to have to dedicate some time (and possibly money) towards.

There are many ways to get incoming links to your blog. I will mention some of the most important in this article.

Trading blogrolls (lists of links on your blog that lead to other blogs) is one method that people use to get others to link to their site. It’s a “you-scratch-my-back-I’ll-scratch-yours” concept. There are mixed feelings on using this for a couple of reasons. Some people use the blogroll to link to other sites that they feel are valuable for their visitors.

Others mainly use them to include the link and then have their link on the other person’s blog. This has the potential to become a political nightmare. You need to keep track of who you are allowing in your blogroll and if their blogs maintain a professional and informative status. If you drop anyone from your blogroll, you can rile some people up. On the other hand, you can gain many links fairly quickly with this strategy. It might be something worth trying out in your earlier blog days, and then you can decide later on if it’s working for you.

Participating in forums is a great way to get people to link to you. Just include your URL in your signature when you make a comment or ask a question. Similarly, using your URL in your email strategy can increase exposure to your site, and increased exposure means increased potential for a link-building blog.

Submitting articles is a sure-fire tried and true method for getting lots of links to your blog. But this one does take time. If you are an average (or better than average) writer and have the time to write articles consistently and submit them consistently, this is a great way to gain status and links. Here you have to make sure that you don’t submit duplicate content. Many article directories can help you change various phrases within your content to submit many different articles with different keywords instead of just the one original article you’ve created.

A similar sort of concept involves you writing as a guest on other blogs. Just sign-up as a guest blogger for a professional, authoritative blog, and you will see more and more people linking back to your blog.
Publishing videos on YouTube and then linking them back to your blog in your video description is a great way to get more traffic and more incoming links to your blog. Plus, it puts a little fun as you go down the road towards obtaining a link-building blog!

Link Building in SEO Secrets

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