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Smartseotools Digital Content Creation Emarketing Network Marketing Success

There are many things you have to take into consideration to ensure article marketing success. Article marketing is one of the surest ways to get some very targeted traffic to your website. It’s easy to learn and do, and it won’t cost you a penny if you’re willing to do the work yourself. There is a very low learning curve, and since it’s free to do, it won’t cost you even if you make a mistake or two in the beginning. 

Ensure Article Marketing Success – Consider Many Things

Look at a brief overview of article marketing: you may know that search engines online want to provide their customers with a good experience. 

When someone searches for something online, the search engines want to make sure that they find just what they are looking for. They only want the freshest, most accurate information. This will keep their customers happy, which is what they ultimately want.  

If you can provide that new, fresh content, you will be rewarded by having your article appear at the top of the search engine results for that keyword. For example, if you’ve got a website that sells dog toys and you write a good article with the keyword ‘best dog toys,’ your article can appear on the first page of results when someone types in the search term ‘best dog toys.

Of course, the first thing you have to do is to pick a good keyword. I can almost guarantee that the keyword I used in the example above is way too competitive for you to rank for. There is a bit of a balancing act when it comes to finding a keyword to target. 

You want a keyword that gets a reasonable number of monthly searches yet doesn’t have too much competition. While there are no hard and fast rules, a good guideline to follow is to find a keyword that gets at least 1,500 searches a month but has 20,000 or less competition. 

So to increase your chances of success with article marketing, your first step is to pick out several good keywords for your niche. 

Next, you’ll want to write several articles for each keyword. Suppose you have ten good keywords that you’ll want to write 3-5 articles for each keyword. I know there’ll be a little overlap in your articles since you’re using the same keyword; try to make them as unique as possible. 

You don’t need to write a novel; help your readers learn a new skill or useful information. Make sure you proofread your article and check the spelling. Insert your keyword phrase in the title, the first, middle, and last paragraphs. That should be plenty. Don’t ‘stuff’ your article with keywords, or it will be rejected. 

The next thing to do is to submit your articles to article directories. There are hundreds online to choose from, but one of the best is Ezinearticles.com. Don’t think of this like some publishing company that will turn you down. As long as your article abides by the rules of the article directory, it will be published.

What is Article Marketing And How To Get Traffic From Article Directories

Article marketing is a form of promotion that can be done for nearly any site that you may have. Article directories require that you write 500-word articles with good content, and when you place the link of your website at the bottom, it’s used as both a backlink and a nice way to make some instant traffic.

This is a very easy way to get some good articles out there pointing back at your site. What most people don’t get is getting lots of traffic from this source of marketing.

The best way to get traffic from these articles is to focus on longtail keywords related to your niche. It doesn’t matter whether you’re in the IM niche or the golf niche; there are many longtail keywords that you can target.

Try using Google’s keyword tool to look for some good keywords that you can try ranking for.

Once you find one good keyword to rank for, include that keyword in your article in the first sentence, middle of the article, the last paragraph, and the last sentence.

This will help make that article get on the search engines. I suggest using high-quality authority sites like Ezine Articles or Street Articles, as there are good chances that you don’t need to spend so much time gaining backlinks once the article is posted.

If the keyword has nearly no competition, it can get ranked almost instantly once it’s accepted.

A good tip worth remembering is always to try and market into the mini niches. If you have an affiliate site on golf, try writing articles in the mini parts of the golf niche like improving sand trap shots, putting, improving the mental game, or having a long drive.

By creating articles focusing on the smaller parts of your niche, you’ll be dominating nearly every longtail keyword with ease.

How Article Marketing Affects Your Page Rank

Article marketing is essential to the page rank of your website. Although that is true in principle, it is not true in fact. Page rank applies only to individual pages of your website, not to the website in general. Page rank means what it says a ranking of your pages, not your whole website.

Larry Page invented the concept of Page Rank while at Stanford University and was later helped by Sergey Brin. The two eventually founded Google (a play on the word googol, a very large number) and trademarked the term PageRank.

It applies to the popularity of a web page based upon the number of other web pages that link to it. This applies on the premise that these links are due to the perceived popularity or relevance of that site to the search term or keyword being used.

Now, however, PageRank is a synthetic measurement based upon how many links a web admin can contrive to achieve to any one page on a particular website and has little to do with the relevance or popularity of that page. It is possible to contrive a high PageRank through a linking strategy that has little to do with the page’s content or relevance to the keyword in question.

Therefore, the emphasis that Google and other search engines give to web pages with a high number of such contrived links is open to question. There are indications that PageRank is becoming less important in the overall index listing of a web page. However, article marketing will never in the foreseeable future be overtaken by any other strategy in the search engine listing race.

This is because search engines are highly unlikely to relegate linking strategies to the graveyard simply because of reciprocal liking strategies. It is more likely, and might even be happening now, that links from one web page that are reciprocated with links from another are both negated.

The only links that are included in the search engine algorithmic calculations will then be the genuine ones. Those that are provided by directories that do not demand a link back. Those that are provided by webmasters that copy your article to their web page as content.

In other words, future Google Page Rank is likely determined by genuine non-reciprocal links that article marketing is the ideal strategy to generate. All links that the spiders see as being reciprocated will be excluded from the calculation.

SEO Article Marketing Tips

Using SEO article marketing methods can do a lot to drive very targeted traffic to your website, all for free. If you know how to do it right, you can benefit from all the articles you write.

Many people seem to think that you can either write for humans or write for search engines. They don’t seem to understand that you can do it both ways with one article.

To get the most out of all your SEO article marketing efforts, the first thing you have to do is find a good list of quality keywords associated with your niche website (fairly high searches with little competition).

Once you have your keyword list, you have to write quality articles around that keyword. As long as the articles you write are quality and provide good information, that will be half the battle.

Do not get stuck in the idea that you have to include your keyword in every sentence of your article. That is considered keyword stuffing and won’t do you any good.

Strive for no more than 3% keyword density. Put the keyword in your title, the first and last paragraph, and a few other times throughout your article. That’s all you need.

The simplicity, yet effectiveness, of this method, is why it is so popular. By writing articles, you will set yourself up as an expert in your niche. You can use your articles to provide much helpful information to all your readers.

Online, it’s always best to give something of value before you expect to get anything. By giving your readers some good and helpful information and advice, you are building trust with them.

The other huge benefit of doing this, with the proper keywords, is that the search engines will reward your content with a high search engine ranking. This will give you much organic traffic.

For example, if your niche is birdhouses, all you need to do is write some keyword-optimized articles around the keyword “bird houses.” Then when someone does a search and types in the phrase “bird houses,” your article may well be one of the first that shows up on the page! How is that for free traffic!

The same basic principle holds for making blog posts. When you are adding content to your blog, you simply follow these same basic steps. That way, when someone searches for your keywords, they will see your blog post and subsequently land on your blog.

This provides you with a great opportunity to add an autoresponder to your blog and capture the visitor’s email address so you can contact them again.

Using this SEO article marketing method can help you ramp up your website traffic, and the best part? It’s all for free! Just be careful not to fall into the mindset that if one keyword in an article is good, ten must be better. Don’t try to stuff your article with keywords, and a few well-placed keywords are all you need.

Smartseotools Digital Content Creation Emarketing Network Marketing Success

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