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Step-by-Step Guide to Link Building in SEO

Link building is one of the many tasks you need to allot time to marketing online. And what business isn’t marketing online nowadays? Link building refers to both incoming links and your internal linking structure.

This article will provide you with some link-building tips to get you started in the right direction. 

Link Building Tips for Your Blog

First of all, before you even put your link-building strategy into place, you want to make sure you are offering top-notch quality and information on your site. This is the foundation that holds it all together. Interesting and informative content will bring more links to your blog naturally, without you having to go out searching for them. 

Make use of blog directories. There are quite a few blog directories where you can pick up a link to your blog. To mention a few. . .BlogHer is more geared towards women, and BlogCatalog and MyBlogLog also include a social aspect to them. These can give you many ways to increase the number of incoming links to your blog by registering. 

Once you have a good amount of compelling content published on your blog, approach other bloggers with equal or more authority than your blog (you’ll have to find this out using various tools) and suggest a blogrooll reciprocal link. It’s better to do this (1) when your blogs are relevant to each other and (2) when you have already been in contact with your potential link partner.

This is one of the best link-building tips: Write an article on another site that allows guests. Just make sure that you add content to blogs that are higher ranked than yours.

Holding blog contests is an effective way to drive traffic to your blog and increase your number of incoming links. How do you do this? You can promote your blog content on a variety of blog contest promotion sites. You can even “bribe” contestants with extra entries if they write an article on their blog which links back to your article about the contest. 

Create other content that links to your blog or even create another blog that links to your blog. And the key to making the most of this other content is to comment on other people’s content. When you comment, make sure that you include the link back to your blog. It’s important to remember that your comments should be informative and interesting, not simply spamming others with your link.  

Joining forums is a great way to start building relationships with people and getting your blog noticed. Just make sure you include your blog URL in your profile and signature. 

Similarly, participating in social networking sites like Facebook allows you more opportunities to make your blog more visible. You will most likely include the link to your blog in the profile areas. 

Hopefully, these link-building tips will be useful for you and your business.

Link Building Tools for Your Business

Getting inbound links to your site is one of the most important aspects of effective SEO (search engine optimization) practice. Link-building tools can make your life a lot easier when you’re trying to structure your site to make it favorable in the eyes of search engines. Each tool offers different values, but here are a few that can help you out.

Analysis tools can tell you how many links point to a specific page or domain and which anchor text is used significantly or even too much. These types of tools can give you a quick, superficial look at the status of websites, but you’ll need some others to perform a more in-depth analysis.

SearchStatus is a group of features offered in a single Firefox plugin. It can provide useful information, such as Google Toolbar PageRank, page- and domain links through the Yahoo SiteExplorer, WhoIs information, Google’s cache of the page you’re visiting, and on-page link report and Archive.org. Another very useful trick that SearchStatus offers is highlighting all no-follow links, which can come in handy when building links.

Another useful link-building tool is LinkDiagnosis. This exists as a web-based tool and a Firefox plugin. This one is similar to the Yahoo SiteExplorer, except it attempts to filter out all low-quality links, offers you a list of common anchor texts, and tries to show you a list with the most visited and popular pages of the domain you’re investigating.

One great feature of LinkDiagnosis is that you can download the data it provides you as a CSV file. . .extremely useful. Keep in mind when using this tool that an analysis of a larger site will take more time. A small site may only take a few seconds, but a more content/page-filled site could take up to 30 minutes.

If you need even more detailed data, you might want to look for tools that demonstrate link-building efforts, structures, and a history of the site. This kind of information can be helpful when you are trying to optimize your website or that of a competitor.

SEOmoz’s Linkscape and MajesticSEO attempt to create a complete index possible of the web for SEO purposes. Linkscape is considered more user-friendly, while Majestic gets you a wider range of data that can also be downloaded.

Xenu’s Link Sleuth is another excellent tool for on-site analysis. It acts as a search engine crawler, checks websites for broken links, and displays a continuously updated list of URLs, which you can sort by different criteria.

Link Sleuth is a good way to get a look at your website and to evaluate your internal link structure as well. And you can run reports on websites that you’re considering getting links from to see what holes they may have in their site that you could fill.

There are many link-building tools to choose from. Hopefully, these can get you started on the right foot.

What is Manual Link Building and Who Uses It?

Manual Link Building is the method of gaining incoming links by going to a search engine (search engines) and requesting various sites to link to yours.

Many people believe that the best way to get links is to hire a service that does all the grunt work for you. After all, building links is patience-testing and tedious. But others believe that there is still a place for manual link building in the small business world.

Manual link-building is becoming less and less frequently used in business, but it remains one of the most inexpensive and effective ways for small businesses to rank well in search engines. And it works especially well for local-specific businesses.

Most would agree that it wouldn’t be the smartest move for small shops and local businesses to spend months (or years) publishing articles and participating in social networking until they start to get enough of their content linked to improving their search engine rankings.

Even if they do offer great content, this does not mean they will be linked. This is especially true for businesses that don’t need to do business over the Internet. They still need to be found on the Internet, however.

If you run a small business or do SEO for a small business, keep in mind that it is okay to find some local directories and manually request some links. Of course, those few top paid directories like Yahoo, BOTW, and Business.com, are the ones that Google especially admires, so it can’t hurt to request help from them as well. You can especially win out if you don’t have much competition. Just a well-optimized website and a few quality incoming links could easily get you on the first page of any of the major search engines.

Another reason you might want to go with manual directory submission (even if you aren’t a small, local business) is that the most respected and reputable directories have their custom application script, which means you must submit to them manually.

Automated tools cannot fill in those unique forms. So directory submission services that use automatic tools to submit usually end up submitting to lower quality directories that won’t do anything to improve your site’s ranking. While automatic submission tools can fill in the forms on certain submit pages, they don’t always fill in the date properly, so that the submission may be incomplete.

But it’s not uncommon in a situation like this that the report you receive says your submission went through when it didn’t. If the category is not identified correctly, a service will fail to submit as well. These are just a few reasons you want to steer clear of submission services that use automated tools.

You can, however, opt for submission services that do the manual link building for you without using automatic tools.

Step-by-Step Guide to Link Building in SEO

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Step-by-Step Guide to Link Building in SEO

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