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There Never Been A More Important Time To Learn Marketing Strategy Examples

Many business owners are searching the internet to find information that deals with an advertising marketing plan. In reality, advertising and marketing are two different animals, although closely related. Marketing refers to the whole product service mix, including those famous four “Ps”s: Price, Place, Product, and Promotion. Advertising is just a part of the mix, and of course, it fits within the Promotion aspect of marketing. 

How to Establish an Advertising Marketing Plan

Within the marketing scheme, you need to establish a price-point for your product or service. You also need to set up a channel to offer your product/service (this is the Place part of the mix). The product or service itself is a vital part of the mix. . .and then we get to Promotion which includes advertising. 

In today’s internet economy, you can do certain forms of advertising which are free. Some of these advertising options include online classified advertising like CraigsList or US FreeAds. Perhaps one of the most effective free “soft advertising” methods makes use of the many social media sites that are now available. The keyword in this type of Promotion is “social.” To be effective, you need to stick to the social etiquette that is required. No spamming or hyperactivity is allowed. 

Coming up with a solid advertising marketing plan will most likely take some trial and error. But some tips can help you get going. 

The most important is to understand who you are advertising to–in other words, know your target market. And know it very well. A thorough understanding of this will make your plan much more successful. Getting it wrong will set you up for failure. This will require quite a bit of research that cannot be skimped on. 

Next, set your goals. Identify what you want to get in return for your advertising (recognition, sales, brand identity, etc.) and set specific short-, mid and long-term objectives. 

Then you will want to do some brainstorming to come up with the actual advertisements. Create a rough draft. This is just the start. It will most likely be revised repeatedly as you figure out what is doing well and what isn’t.

This brings us to tracking, testing, and tweaking. You need to have tangible results with every ad that you place. This is harder to do with magazine, television, newspaper, or radio advertising. But online advertising very much lends to track. Analyze your results and make necessary changes. Sometimes just one word can make all the difference in advertisement conversions. 

Research advertising agencies to find who you will work with best. If possible, go for those who are specifically experts in advertising your business niche. 

Using the right advertising marketing plan is a process. Taking action and getting help from professionals can help you get started.

How to Measure Internet Advertising Effectiveness

One common question that many business owners share deals with how to evaluate their internet advertising effectiveness. Until fairly recently, it wasn’t too easy to track how well your online ads were doing, not to mention anything about trying to figure out offline advertising results.

However, online techniques have changed. It’s getting easier and easier to track your internet marketing advertising progress, and most sites will at least give you the chance to see how many impressions your ad has received and how many people have clicked on it.

Using Pay Per Click (PPC) advertising, the search engines will provide you with relatively sophisticated tracking systems, making it very easy to see which ads are being clicked on and which ones aren’t. More importantly, it shows you which ads are converting. Traffic without conversions won’t do you much good.

If you are doing online marketing advertising elsewhere, you can implement your tracking methods by assigning different values to each of the sites in which your ads are appearing. This way, when and if a customer clicks on your ad, they won’t only be directed to your site, but you can then see how they got to your site in the first place. This data can be seen in your website’s log files if you create redirects, through reports generated by a link program, or within your autoresponders, depending on your methods.

One extremely simple way to measure internet advertising effectiveness is to add an unsophisticated referral box right in your site’s shopping cart. Here you can ask anyone purchasing to answer how they found your site before they complete their order. Many web admins create a drop-down list that customers can choose from to quickly make the process go by. However, not everyone will enter the correct information, so the data will not be completely reliable.

How do you analyze the information that you’re getting from your tracking methods? If you see that the ratio of impressions to clicks is very low, you’ll at least need to consider making some changes to your ad campaigns. Keep in mind that your ad needs to connect with your target audience and compel them to want to find out more. If you are getting a good amount of clicks, but they aren’t converting, it could mean that your ad didn’t reflect what you are promoting very well.

If you have just started advertising online, make sure to start small and test the waters first. You don’t want to spend a lot of time and money on an extensive campaign that brings results. Take small steps and learn with each one. Another good idea is to do split testing. Create two ads for each product or service and track which one does better. . .another part of the learning curve.

Measuring your internet advertising effectiveness should be a constant activity.

How To Use Internal Link Building

Many people know how getting links to your website from other websites boosts you in terms of SEO (search engine optimization). But did you realize you can get similar results with internal link building? How your blog or website is set up can have a significant impact on your search engine rankings, especially if you have a site with many pages.

There is a right and wrong way to go about internal linking.

Keep in mind that you need to address three internal linking factors: site navigation, in-context linking, and anchor text.

Site navigation is how your visitor will move through your site. This is the first step in getting your internal link building set up correctly. You will want to be linking to your best pages from the navigation menu. It doesn’t matter if those pages are major categories or just regular pages. In most cases, you’ll have two navigation menus.

One will be for the whole site, and the one purpose of this is to show your visitors the main sections of your website. The other navigation menu will be for informational pages, such as those with your contact information, a description of your site.

In-context linking is just what the name says. Links within the context of your website or blog’s text and not in a list or navigation bar. Search engines prefer in-context links to link lists, so it’s important to ensure that your related posts or web pages are linked to each other through your in-context links.

How often you do this depends on how expansive your site is. If you have a relatively small blog or website, you don’t want to be using a lot of inter-linking. Please choose the most important keyword phrases and link them to your most important pages. If you have a larger site, use this method a little more liberally. Interlinking on a large site has a much greater effect than it does on smaller sites.

Anchor text is also very important for search engine optimization. Many people make the mistake of turning “useless” words into links. For example, you can include the phrase “Click here” and link it to the page you want your readers to be taken to.

Or you can use the phrase “Get marketing help here” and link just the words “marketing help” to the page. Marketing help is a much stronger anchor text word to use. Few people are searching for the term “click here” on the internet. It would be best if you told the search engines what words are relevant.

If you can keep these three internal link-building elements in mind, you can either get started on the right foot with a new blog or website, or you can re-structure what you already have online fairly quickly and easily.

There Never Been A More Important Time To Learn Marketing Strategy Examples

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There Never Been A More Important Time To Learn Marketing Strategy Examples

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