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Types of Digital Marketing Strategies

With the internet making the world a smaller place, it’s very easy to think that networking can be done through social media and social media alone. 

The Importance of Face-to-Face Networking

However, even with the people you meet on social media, you still need to have face-to-face meetings. Here’s why face-to-face networking is important.

  • 1. Immediate feedback – If all of your meetings are done through email or on social media, then you don’t get that immediate and direct feedback that you do when your face to face. You also can’t tell someone’s tone or demeanor if everything is done through typing. This makes it very easy to misconstrue someone’s intent or what they were saying. 

If you discuss something in person, then the exchange you have will go differently than it will online. There’s more give and take. It’s just faster this way.

  • 2. A personal touch – Having those face-to-face meetings are always just going to be more personal and give you a better way to show who you are. It’s hard to see what someone’s personality is when you can’t see them or hear them. If you want your personality to shine, then you need to have those face-to-face meetings.
  • 3. Builds stronger relationships – There needs to be a human connection. It just builds stronger relationships. You can think a person is great when you meet them online, but to see them in action and be a part of their energy is a whole other story. 

You cannot build a strong relationship with someone if you’ve never spent physical space together. You get to see how they connect with other people when you meet with them in person.

  • 4. You can read people – There’s a way that we communicate in person who just cannot be expressed on the internet. You can read someone’s body language; you can pick up on sarcasm better when you can hear the tone of someone’s voice or see their face. You learn so much about a person by seeing their mannerisms.
  • 5. Avoid misunderstandings – You might think you are very clear when you communicate on the internet, but how someone else interprets it is completely different. Therefore things can get so heated on the internet. They can quickly escalate with a misunderstanding. 

When you have face-to-face conversations, you have a better opportunity to explain your position to help people agree on things. You can specifically tailor your message to the audience of who you are speaking to instead of such a large group of people with wildly different points of view.

Using social media to a network is impressive, but it’s still important to get out there and make personal connections. Whether it be at local business events or linking up with your online connections, it’s going to be very important to create face-to-face meetings to strengthen those connections.

Top Networking Apps for Business

There’s an app for that. Can you believe it? Yes, there’s an app for networking. Quite a few of them. 

If you’re having trouble networking in some of the more traditional ways or want to hit up every potential opportunity, then you should check out some of these top networking apps for business. These are not all iPhone apps either. Some of them are good for Android and Blackberry as well.

So fear not; if you’ve got a smartphone, there is an app for that. Check out these top networking apps.

1. GroupMe

This is available on all operating systems. This app uses your location to detect where you are and connect you with the people in your area. You can then group people and text the entire group to let them know about an upcoming event they might be interested in attending or other great things happening in your business.

2. Happening

This is an iPhone app that will locate upcoming events in your area. Pick however many of these events you’re interested in attending, and add them right to your calendar.

3. MeetMe

Have you ever tried to find a central location for you and your business associate to meet in the middle of your two locations and come up empty? Well, iPhone has an app for that. With MeetMe, you can put in your location and your business associate’s location, and it will generate a list of locations you can meet that are in the middle of the two of you. It will even give you and your business associate directions to your selected location. 

4. Emerick

Are you terrible with names? Not the best problem to have when you’re in business and trying to create a network. Well, with this iPhone app, you can keep notes about the people you meet and their names at your fingertips at all times. With this app, you can quickly write down a person’s name and a few important notes about them to help you remember the person and who it was that you wanted to connect with again.

5. Vivastream

Conferences can become very crowded, busy, and intimidating places. How can you possibly meet all of the people who will be a fit for you and your network with thousands of people in one spot? 

Well, that’s where Vivastream for iPhone comes in handy. With this app, you can join the Vivastream network with your LinkedIn profile, add some tags which adequately describe you, your expertise, and your interests, and then you can locate people who are attending the event with similar tags as yours.

6. CamCard

Have you ever been to a conference and received so many business cards that you’ve wondered what to do with them all? How can you possibly get all of that information into your contact list? It’s going to take forever. With CamCard for iPhone, take a picture of the business card with your phone, and it will add all the information to your phone book on your phone. 

7. Shapr

This is like a matchmaking service for business. Available for Android and iPhone, this app makes it easy to grow your network by vetting other shared contacts that match your needs. The app makes it easier to find the best connections that are right for you.

Hopefully, these apps will help you make some great networking connections.  

Why Networking Is So Important

Networking is business 101. It is the act of forming business relationships where you can share ideas and seek potential partners for future business ventures. If you’re not networking, then you’re missing out on a great tool for your business that could help you become more knowledgeable, gain new clients, and spread the word about your business.  

Here are nine reasons you should network for your business.

  • 1. Increased business – This is the most obvious reason people network in their business. When you get other business leads through networking, you can believe that they will be high-quality leads. These leads can be turned into clients.
  • 2. Networking opens many doors – When you network, you are opening yourself up for opportunities that you wouldn’t have otherwise had. Partnerships, joint ventures, speaking engagements, increased sales, and client leads are some doors that will be opened to you. 

Stick with the opportunities that align best with your business and its goals, though; otherwise, you’ll chase rainbows instead and not growing your business after all.

  • 3. Business contacts – As they say in business: it’s not what you know, it’s who you know. When you connect with other people, you open yourself and your business up to many resources. Not only do you get the person or company you network with, but you also get all the people that individual or company have created a network with. 

Having multiple groups of people you can rely on in your time of need is important to getting things done and getting them done right the first time.

  • 4. Advisors – The people you network with are likely a wealth of knowledge. You can learn so much from your network if you take advantage of it. Make sure who you speak with understands you and your goals and is looking forward to helping you achieve them without stepping on anyone’s head while doing it.
  • 5. Becoming known – When you network and get your face and your name out there in the industry, you become a well-known household name. After attending some business meetings, you can begin to show yourself to be an expert in your field, thereby boosting your reputation. 

6. Stay positive – You want to surround yourself with positive people. Having a network of like-minded, supportive, and positive people rubs off on you. It can only help you grow and thrive as a business owner.

  • 7. A confidence builder – If you’re always getting out there and networking, it will eventually build your confidence. You’ll be amazed at how quickly you’ll become an old pro at networking. The more you do something, the better you get, so don’t give up on it.
  • 8. Friendships – It might be surprising to see how quickly you can befriend someone who has so many business interests in common with you.
  • 9. Helping others – Remember, you’re not the only one networking when you meet a new person. This means that you could be that expert on that one thing that no one else is, and you’ll take pride in knowing you helped grow your industry.

Networking is important for any business. What are your networking tips?

Types of Digital Marketing Strategies

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Types of Digital Marketing Strategies

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