Menu Close
Digital Marketing-icon1

Types of Digital Marketing Tools

Having a backup in life is always essential. If we ever have any problems with a tire on our car, it’s okay because there’s a spare tire to help you get through. Backing up your data is important for that same reason. 

Why You Should Always Back Up Your Data

If there should ever be an issue with your data or rather the device it’s stored on, you’ll be able to breathe better, as long as you never forgot to back up your data. 

Listed below are the top five reasons never forgetting to back up your data is so very important for you and potentially your business. 

1. Doing Work Twice

No one wants to have to do something over again that they already finished. The first philosophy many working people live by is, “Do it right the first time.” This way, you’ll never have to worry about doing work the second time

Suffering a major failure and not having backups of your data will almost always ensure that all the hard work you did the first time around will be gone and mean absolutely nothing. Not a single person likes doing things another time, especially after working so hard on it. You can prevent all of this from happening by simply backing up your data. 

2. Simple Recovery

Not a single person on this planet has ever made a mistake. People make mistakes often. Emails containing viruses are opened all the time by people not paying attention and by people not knowing. Virus-filled emails can often lead to people accidentally deleting important files for work. 

However, there is no reason to fear these situations happening to you, as long as you take frequent snapshots of your systems. You’ll then be able to restore to the most recent snapshot taken if data ever were to be deleted. This simple recovery of data has saved many businesses from failing. 

3. Business Failure

A large majority of businesses that have suffered data loss do not reopen. This is because those businesses do not back up their data. If they did, whenever they lose their data, they’d be able to get all the information back. Simply by thinking ahead and preparing for the worst, you can be one of the few businesses that do not fail once suffering from data loss. 

4. Competitive Advantage

Having backups of your data can help you to stay ahead of your competitors. In the untimely event of a data disaster, the first business to get back up has the advantage of succeeding. Once a business falls, it’s often hard for them to get back up to where they once were. 

5. Audits, Taxes, and Archives

Most businesses must keep business records for an extended period, whether for tax or various regulations. It’s easy to assume that your computers have you covered since you’ve got all of your information on there, but having one copy of anything can be a mistake in the future. The IRS won’t care if you had a data problem; that’ll show them how you are not compliant, allowing them to find you. 

It would be best if you never forgot to back up your data to lead to business failure and fines. Be responsible and ready for the worse to happen. You’ll thank yourself in the future.

Nine Steps to Keep Your Website Safe

There is nothing worse than having your website compromised by a hacker. It can cause so much customer distrust if you compromise your customer’s security and leaves you with an enormous mess to clean up. So you want to make sure that you have a safe website.

Here are nine ways you can keep your website free from the dangers of hackers.

  • 1. Know what threats are out there. Hackers are always coming up with new ways to get into your website. You need to stay one step ahead of them by knowing the latest tricks to compromise your site. There are tech sites that can help you know what the latest and greatest hacks are out there so you can protect your site from that danger.
  • 2. Lock it up. Make it harder for them to get in by having stronger passwords and more securities like limiting the number of password guesses on your site. Make sure passwords are strong and changed frequently. Frequent automatic logouts and re-logins will help keep you ahead of those hackers. Refrain from sending passwords through email just in case your email has been compromised and you’re unaware.
  • 3. Stay up to date. If you always update your computer software and security software when updates are available instead of waiting, then you will keep your website safer. Software companies are always looking to protect their clients. Following step number 1 above, they are aware of the latest hacker tricks and work to prevent that from happening with their software. So as soon as an update is available, don’t drag your feet on accepting it.
  • 4. Use firewalls. Put up a firewall that will help keep people out. This might require a monthly fee, but it’s well worth it if it stops any unauthorized people from getting into your website. In the long run, it could save you so much time, money, and heartache.
  • 5. Admin pages should be hidden. You never want an admin page to be found through a search engine. There’s a way to prevent these from showing up in search engines, preventing access to the entry portal of your website. There are robots you can use to prevent your admin page from showing up in search engines.
  • 6. Stop file uploads. Well, not entirely, but you should limit them. Bugs can get into your system through file uploads, even if they are scanned. Would you mind speaking with your website host about setting up an outside root directory and using a script to access them instead?
  • 7. Use encryption software. Do you know what’s so reaffirming to customers? When they go on your site and see “https.” The “s” means secure. Adding this to your website’s database will prevent information from being read during transit. 
  • 8. Don’t allow auto-fill. While it’s great for customers, and they may love it, it has its risks. If a user loses their phone or computer, then anyone who gains access to the person’s phone/computer can then fill out the information, giving them access to the user’s private information. They might not know that your site caused that, but you don’t want to be the reason someone’s information is compromised.
  • 9. Always back up. If the worst happens, it’s always best to have information backed up in over one location. Back up in multiple locations. Back up often. Back up off-site.

Following these nine tips will help keep your website and your clients safe. What other tips do you have for keeping your website safe?

Keeping Your Electronic Info Safe When Out in Public

Wi-Fi is very convenient, whether you’re at home or out and about. Wherever we are, we can stay connected wirelessly. No matter how convenient this privilege is to us, we must know how to stay secure, especially when we’re out and about. Scammers are lurking, waiting to gain control of your information. 

With this in mind, we all need to know how to stay secure online when we’re not at home. Listed below are tips on how you can accomplish this. 

  • 1. Look at the URL. When visiting websites that require you to fill out your information, you need to ensure that the website is secure. When looking at the URL, look for “https” at the beginning. That simple “s” means that the website uses a decoder that scrambles your information, keeping it away from scammers. However, if you see “http,” get off the website. Your information may not be secure, making it open for scammers to take. 
  • 2. Manually select Wi-Fi networks. Don’t set up your phone, laptop, or tablet to automatically connect to Wi-Fi. Whenever you are not at home, it’s best to select which Wi-Fi networks you want to connect to. You should also turn off sharing and Wi-Fi capabilities when the wireless is not in use. By leaving it open, you are opening the door to people exploiting your information. 
  • 3. Log out of accounts when not in use. Staying signed in to personal accounts when using public Wi-Fi can leave you exposed to scammers getting hold of your information. Always remember to sign out to protect yourself and your information. 
  • 4. Turn off Wi-Fi when not in use. If you want to guarantee your security when you’re out and about, you can turn off the Wi-Fi. Just remember, the longer you’re on the network, the longer people have to notice you and gain control of your information. 
  • 5. Check the authenticity. Whenever connecting to public Wi-Fi spots, you should always ask the owner for the correct password and network name. Be careful if there is no WPA or WPA2 password. This will mean that the connection is not encrypted. You will need to pay close attention to potentially deceiving hotspots that look closely at the real name. 
  • 6. Avoid accessing personal information. Public Wi-Fi is never guaranteed to be secure. It would be best if you never assumed that it is, so never go to websites for your bank, credit card, or student loans. Scammers know how to use Wi-Fi as their weapon to help themselves to your private information. Be careful and wait until you get home where the secure Wi-Fi is to go on to those websites. 

As times progress and there are more ways to gain control of private information, we need to protect ourselves in any way possible. One of the best ways to do this is just by being careful and secure when on public Wi-Fi. People are lurking and are ready to gain control of who you are. Always be careful and trust your instincts. If something does not seem secure, pay attention to what you’re feeling. Chances are, your instincts are right.

Types of Digital Marketing Tools

Most Viewed Posts
Recent Posts
Digital Marketing-icon1

Types of Digital Marketing Tools

error: Content is protected !!